My mission for Nothing Concrete is to create a timeless lifestyle sustainable apparel brand — focusing on small batch production runs and inspiring people to follow their passion.
I have a burning thought that our time is limited and that we shouldn’t be following someone else’s plan for our lives. My goal with Nothing Concrete is to inspire people to follow their own path and take risks in life. If I can motivate or inspire one person to take a chance on something — whether it’s starting a new business, following their artistic passion or moving to a new country, it would be a success in my eyes. The brand is a constant reminder for me, and I hope a reminder for this community I’m building to embrace the uncertainty in life.
